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Young & Able Shares 6 Tips on How to Create an Effective Pop-Up Shop

The Young & Able Series pop-up shop was home to over 40 fashion, jewelry and lifestyle brands this holiday season...

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Why Your Marketing Plan Needs to Include Networking Events

Simply put, the business of fashion is fueled by art, commerce and contacts. And, as an entrepreneur, it’s important that...

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Why it’s Important to Have a Trade Show Marketing Campaign

If you’ve done a trade show or thinking about doing one, you know that it’s a pretty steep investment from...

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Pop-Up Shops and Markets: Tips and Lessons From 6 Designers

By now you probably know that pop-up shops and markets can be great for your business. Depending on your goals,...

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Why You Should Diversify Your Marketing Efforts Beyond Instagram

There’s no denying the power of Instagram. The Council of Fashion Designers of America recently announced that the 2015 Media...

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Why You Need to Create Value Before You Get Social Media Followers

Social media metrics have gotten a little tricky; especially for new entrepreneurs trying to navigate the land of Instagram, Facebook,...

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Three Important Stages to Include in Your Plans

Executing a plan? Whether that sales, marketing or PR, there are three crucial stages to a plan that will help...

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Why It’s Important to Develop B2B Relationships on Social Media

Starting out on social media can be a bit daunting. From creating content, getting followers and also connecting with others,...

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Why Defining Expectations Is the Key to Working with any Vendor, Employees or...

As your business grows, there will be a lot of people that touch your company. This may include employees and...

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The One Question to Ask Before You Email Your Business Pitch

Pitching your business to an editor, blogger or a partner that you want to do business with? Chances are that...

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How You Can Market Your Brand Everyday with National Days

National Best Friend’s Day, Lipstick Day or even Ice Cream Day. Whether you have these days of the year on your...

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You Can Now Schedule Instagram Posts with HootSuite

HootSuite, the application that lets you manage a variety of social media accounts now allows you to schedule your Instagram...

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Optimize Your Instagram Shares to Facebook With This One Tip

These days, Instagram has become the social sharing platform of choice for many fashion brands for several reasons. Visual content...

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6 Tips For Pitching Your Business at an Open Call

If you have the opportunity to participate in an open call to pitch your business, it’s important to arrive prepared,...

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4 Things to Do Before Reaching Out to Press

When you’re reaching out to press, whether that’s editors or bloggers, be sure to put yourself in their shoes. Understand...

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Chromat’s Meaningful Hashtag That Empowers

These days, it’s become all to easy for brands to add a hashtag to a campaign or post. The obvious...

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4 Steps to Gaining More Time in Your Schedule

When it comes to your business, it may always seem like there’s never enough time to get things done. You’re...

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Join the #DesignersPayitForward Charity Campaign

This holiday season, Wing Yin Yau, founder of  Wwake, the Brooklyn-based jewelry line that pushes conventions through artful creations is...

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3 Easy Ways to Be More Productive

One of the challenges of being an entrepreneur is managing your schedule. Finding the time to do things when you...

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Here’s Why You Should Have a Dedicated Power Hour

As an entrepreneur, there are so many things that you  want to get accomplished in a day. Planning your social...

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