Young & Able Shares 6 Tips on How to Create an Effective Pop-Up Shop
The Young & Able Series pop-up shop was home to over 40 fashion, jewelry and lifestyle brands this holiday season...
View ArticleWhy Your Marketing Plan Needs to Include Networking Events
Simply put, the business of fashion is fueled by art, commerce and contacts. And, as an entrepreneur, it’s important that...
View ArticleWhy it’s Important to Have a Trade Show Marketing Campaign
If you’ve done a trade show or thinking about doing one, you know that it’s a pretty steep investment from...
View ArticlePop-Up Shops and Markets: Tips and Lessons From 6 Designers
By now you probably know that pop-up shops and markets can be great for your business. Depending on your goals,...
View ArticleWhy You Should Diversify Your Marketing Efforts Beyond Instagram
There’s no denying the power of Instagram. The Council of Fashion Designers of America recently announced that the 2015 Media...
View ArticleWhy You Need to Create Value Before You Get Social Media Followers
Social media metrics have gotten a little tricky; especially for new entrepreneurs trying to navigate the land of Instagram, Facebook,...
View ArticleThree Important Stages to Include in Your Plans
Executing a plan? Whether that sales, marketing or PR, there are three crucial stages to a plan that will help...
View ArticleWhy It’s Important to Develop B2B Relationships on Social Media
Starting out on social media can be a bit daunting. From creating content, getting followers and also connecting with others,...
View ArticleWhy Defining Expectations Is the Key to Working with any Vendor, Employees or...
As your business grows, there will be a lot of people that touch your company. This may include employees and...
View ArticleThe One Question to Ask Before You Email Your Business Pitch
Pitching your business to an editor, blogger or a partner that you want to do business with? Chances are that...
View ArticleHow You Can Market Your Brand Everyday with National Days
National Best Friend’s Day, Lipstick Day or even Ice Cream Day. Whether you have these days of the year on your...
View ArticleYou Can Now Schedule Instagram Posts with HootSuite
HootSuite, the application that lets you manage a variety of social media accounts now allows you to schedule your Instagram...
View ArticleOptimize Your Instagram Shares to Facebook With This One Tip
These days, Instagram has become the social sharing platform of choice for many fashion brands for several reasons. Visual content...
View Article6 Tips For Pitching Your Business at an Open Call
If you have the opportunity to participate in an open call to pitch your business, it’s important to arrive prepared,...
View Article4 Things to Do Before Reaching Out to Press
When you’re reaching out to press, whether that’s editors or bloggers, be sure to put yourself in their shoes. Understand...
View ArticleChromat’s Meaningful Hashtag That Empowers
These days, it’s become all to easy for brands to add a hashtag to a campaign or post. The obvious...
View Article4 Steps to Gaining More Time in Your Schedule
When it comes to your business, it may always seem like there’s never enough time to get things done. You’re...
View ArticleJoin the #DesignersPayitForward Charity Campaign
This holiday season, Wing Yin Yau, founder of Wwake, the Brooklyn-based jewelry line that pushes conventions through artful creations is...
View Article3 Easy Ways to Be More Productive
One of the challenges of being an entrepreneur is managing your schedule. Finding the time to do things when you...
View ArticleHere’s Why You Should Have a Dedicated Power Hour
As an entrepreneur, there are so many things that you want to get accomplished in a day. Planning your social...
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